Your Gut Already Knows.

You Just Keep Overruling It.

Hey friend!

There’s a number that sits in my craw.

$50,000.

That’s what it cost me — the first time — to learn one of the most important lessons of my business life.

I created a business called Sercy. It was a good business, genuinely. But it was the wrong business model for us at that stage. I had that low-grade hum of this isn’t right running in the backg…