Why I Wrote This Book —
And Who It’s Really For
Hey friends,
We are 15 days away from the launch of The Nurture Method. Holy Moly!
I didn’t set out to write a book. It really started as articles that I turned into newsletters. One day it dawned on me that my articles and stories were something more. A structure began to take shape.
I certainly did not have it all figured out. Quite the opposite, really.
Twenty years of building a business and raising a family at the same time. Twenty years of figuring it out in real time, making it up as we went, wondering if everyone else had gotten some secret handbook that I wasn’t given.
Josh and I built RSG Sales while raising three kids. We had hundred-million-view YouTube channels and also completely forgot to defrost something for dinner and even a kid after practice. We had big wins in the business and total meltdowns on the bathroom floor.
That’s real life. And nobody was writing about it.
Here’s the thing that really got me: it was the process of writing this book that cracked something open. I sat down to write a guide for other people — and ended up staring at myself.
I realized I had spent twenty years waiting for someone to give me permission. Permission to slow down. Permission to want something for myself. Permission to say “this isn’t working” without burning the whole thing down first. And it hit me: no one was coming. I was the only one who could give myself that.
That’s what this book is about.
Not hustle. Not a twelve-step system for doing more. Not a productivity hack dressed up in a chapter heading.
It’s part business book, part life stories. Twenty years of my lived experience. Some things I did right. And some things I did terribly wrong.
I interviewed eight other entrepreneurs for this book. One of them, Pia, started her business with $3,000 in the bank. Not as a fun challenge. Because that was it. What I found across every single one of them — and honestly, in myself — is that failure was never really an option. We all had a FITFO approach. Figure It The F*** Out. And we did.
So — who is this book really for?
It’s for the person who’s building something real while also trying to show up at the dinner table. It’s for the entrepreneur who’s tired of being told to hustle harder when what they actually need is to breathe. It’s for the woman who loves her business and her family and is still trying to figure out how to love both without losing herself somewhere in between.
If you’ve ever felt like you were failing at both — the business because the kids needed you, and the kids because the business needed you — this book was written for you specifically.
Most importantly, it’s for the woman who wants to know her people are out there.
They are. I promise.
I’m your people. Hi, I’m Heather.
April 28th. That’s the day.
If you haven’t already, put it in your phone right now. And if you know someone who’s in the thick of it — building something while raising someone — forward this to them. That’s the person I spent eighteen months writing this for.
xx, Heather