The Middle Child of a Goal

What happens after launch and before whatever comes next

Hey friends!

There’s a joke about middle children. They get forgotten. Overlooked. Stuck between the oldest and the baby and nobody remembers their birthday.

I don’t think that’s right.

I think the middle child is the messy middle. They get treated like a big kid when they’re with the oldest — pulled up, expected to keep up, told to act older than they are…