Now What, Y'all

The Guru Trap: When Expert Advice Becomes an Expensive Dead End

Heather Roberts's avatar
Heather Roberts
Jun 09, 2025
∙ Paid

Hey friends, I received a message last week that stopped me in my tracks. It came from a new connection in a business group I belong to:

"I am so happy to have met you a few days ago. I have invested over $40,000 in the last two years to be able to start my coaching business, paying for courses from coaches who sold themselves as super experts, without h…

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