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Oops! I Almost Did It Again

I Almost Built a Business I'd Immediately Resent — Here's How I Stopped Myself

Heather Roberts's avatar
Heather Roberts
Oct 27, 2025
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Hey friend!

Oops! I did it again. (Yes, please channel your inner Britney here.)

As a regular reader of this newsletter, you know that I’ve been almost maniacal about protecting me and my time. I know it must come across a little nuts, but that’s what happens when you’ve gone beyond burnout, way past utter and total exhaustion, and “I don’t give a shit” (…

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