Numbers Don't Lie (But Your Gut Feelings Do)

Why treating your business like it has feelings is killing your profits

Hey friends!

Your business is its own living and breathing entity.

Read that sentence again.

And again.

When I owned e by design, my design team came to me insisting that we NOT create solid color pillows. It was “already done,” they said. They had a gut feeling that it was a waste of time and money.

I listened to their concerns. Then I did market research.

F…