Now What, Y'all

From "That's Crazy" to "That's Possible": Your Growth Investment Toolkit

Heather Roberts's avatar
Heather Roberts
Feb 13, 2025
∙ Paid

Hey friend!

After last week's newsletter about my $25k airport phone call and journey to the $60k elite mastermind program, my inbox exploded with questions about how to evaluate growth opportunities. Y'all wanted to know exactly how I make these decisions now.

Well, ask and you shall receive! Today, I'm sharing the actual tools I've developed through my journey from "I never invest in myself" to confidently joining rooms with $20M+ business owners.

The Real Talk About Decision-Making

Here's something I learned the hard way: Having a system makes scary decisions less scary. When I was standing in that Toronto airport, I was operating purely on gut instinct (and a healthy dose of nervous energy!). Now? I have a structured approach that helps me evaluate opportunities clearly.

Your Growth Investment Toolkit

I've created four tools that guide you through the entire process:

1. The Investment Quick-Check Framework

This is your first stop - it helps you get clear on your initial reaction and the real potential of an opportunity. I used this exact framework when evaluating the $60k elite program, and it helped me see past the scary number to the actual value.

2. The Growth Opportunity Analyzer

This takes you deeper into the specifics of how an investment aligns with your business needs. Remember when I told you about finding myself in rooms with $20M+ business owners? This tool would have helped me see sooner that was exactly where I needed to be.

3. The "That's Crazy" to "That's Possible" Worksheet

This is my favorite! It helps you transform those panic thoughts into action plans. I still use this every time I feel that "that's crazy" reaction bubbling up.

4. The Implementation Success Tracker

Because making the investment is just the beginning - this helps you maximize your return and stay accountable to yourself.

How to Use These Tools

Let me walk you through a real example...

When I was considering the elite mastermind program, here's how I would have used these tools (if I'd had them then!)

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