<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[Now What, Y'all]]></title><description><![CDATA[I built two companies, exited one, and then my house caught fire. Now I write the truth about what comes next — weekly, unfiltered, no framework for sale.]]></description><link>https://www.nowwhatyall.com</link><image><url>https://www.nowwhatyall.com/img/substack.png</url><title>Now What, Y&apos;all</title><link>https://www.nowwhatyall.com</link></image><generator>Substack</generator><lastBuildDate>Sun, 05 Jul 2026 01:06:09 GMT</lastBuildDate><atom:link href="https://www.nowwhatyall.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Heather Roberts]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[heather.roberts@rsgsales.com]]></webMaster><itunes:owner><itunes:email><![CDATA[heather.roberts@rsgsales.com]]></itunes:email><itunes:name><![CDATA[Heather Roberts]]></itunes:name></itunes:owner><itunes:author><![CDATA[Heather Roberts]]></itunes:author><googleplay:owner><![CDATA[heather.roberts@rsgsales.com]]></googleplay:owner><googleplay:email><![CDATA[heather.roberts@rsgsales.com]]></googleplay:email><googleplay:author><![CDATA[Heather Roberts]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[A Snoopy Pin]]></title><description><![CDATA[The sum total of what I remember about the bicentennial]]></description><link>https://www.nowwhatyall.com/p/a-snoopy-pin</link><guid isPermaLink="false">https://www.nowwhatyall.com/p/a-snoopy-pin</guid><dc:creator><![CDATA[Heather Roberts]]></dc:creator><pubDate>Tue, 30 Jun 2026 12:25:07 GMT</pubDate><content:encoded><![CDATA[<div class="native-audio-embed" data-component-name="AudioPlaceholder" data-attrs="{&quot;label&quot;:null,&quot;mediaUploadId&quot;:&quot;ac0b6997-0839-4a7a-91ec-ccdfa765a6fb&quot;,&quot;duration&quot;:112.11755,&quot;downloadable&quot;:true,&quot;isEditorNode&quot;:true}"></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.nowwhatyall.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.nowwhatyall.com/subscribe?"><span>Subscribe now</span></a></p><p></p><p><span>Hey friends,</span></p><p><span>This week our country is celebrating its 250th birthday and &#8212; as the saying goes &#8212; I&#8217;m old enough to remember the last big one.</span></p><p><span>I was 6 years old in 1976. My family was living in a suburb of Philadelphia. And I actually do remember a little bit of it.</span></p><p><span>Sort of.</span></p><p><span>What I remember is bits and pieces of a day my mom, dad, brother, and I went to see the Liberty Bell. Maybe Independence Hall too. I&#8217;m sure we did other things. None of those memories stuck.</span></p><p><span>Here&#8217;s what did: a Liberty Bell pin with Snoopy sleeping on top of it. I remember wearing it and LOVING it.</span></p><p><span>That&#8217;s it. That&#8217;s the sum total of what I remember of the bicentennial.</span></p><p><span>Oh &#8212; and our mimosa tree. We had a pink mimosa tree in the front yard that was, and still is, my favorite climbing tree. Every spring the flowers bloomed and they looked like little dandelion puffs. That&#8217;s why I called it the pink puffy tree.</span></p><p><span>Snoopy pin. Pink puffy tree. That&#8217;s 1976 for me.</span></p><p><span>Why am I sharing this silly little anecdote? Because nobody knows what&#8217;s going to stick. Not you, not me, not the kids you&#8217;re about to drag to a fireworks show this weekend.</span></p><p><span>So don&#8217;t overthink it. Show up. Let whatever sticks, stick.</span></p><p><span>Happy 250th, y&#8217;all.</span></p><p><span>xx, Heather</span></p><p></p><div class="captioned-button-wrap" data-attrs="{&quot;url&quot;:&quot;https://www.nowwhatyall.com/p/a-snoopy-pin?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;}" data-component-name="CaptionedButtonToDOM"><div class="preamble"><p class="cta-caption">Thanks for reading Now What, Y'all! This post is public so feel free to share it.</p></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.nowwhatyall.com/p/a-snoopy-pin?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.nowwhatyall.com/p/a-snoopy-pin?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p></div><p></p>]]></content:encoded></item><item><title><![CDATA[We Did Good]]></title><description><![CDATA[Not every Father's Day looks like the card. This one is better.]]></description><link>https://www.nowwhatyall.com/p/we-did-good</link><guid isPermaLink="false">https://www.nowwhatyall.com/p/we-did-good</guid><dc:creator><![CDATA[Heather Roberts]]></dc:creator><pubDate>Tue, 23 Jun 2026 12:47:53 GMT</pubDate><content:encoded><![CDATA[<p>Quick Note: I had originally scheduled for this newsletter to go out on June 16th.  The week before Father&#8217;s Day. The best seller list had other plans!  (Good plans!!!) </p><p></p><p>Hey friend!</p><p>In honor of Father&#8217;s Day this week, I want to tell you about the day my husband, Josh, became a dad.</p><p>Josh and I were babies when we got married &#8212; 22 years old. At first it felt like we were playing house, like when I was a little girl. We settled into our first apartment in Louisville, Kentucky, flat broke. His salary with Russell Stover Candies was $19k plus a company car. The car was a lifesaver because we only had my car, the one I&#8217;d bought in college.</p><p>Things moved quickly. I got a job as a preschool teacher and he sold candy to every hospital gift shop, independent drug store, and small grocery store in his territory of central Kentucky.</p><p>We loved Louisville. My mom&#8217;s dad &#8212; Granddaddy &#8212; grew up just outside the city in a little town called Elizabethtown. His father had owned a local department store on the town square, Bethel&#8217;s. Here&#8217;s a fun fact about my Granddaddy: he became a physician but never actually graduated college. He had attended Vanderbilt as an undergrad and applied to the University of Tennessee&#8217;s early admission medical school program. He left Vandy with one semester left.</p><p>Growing up, I had heard tales of my Granddaddy taking my Grandmother to Churchill Downs for the first time. She was completely aghast that he would place $2 bets on the races. Remember, this was the late 1930s and my Grandmother was a &#8220;good Presbyterian girl.&#8221; Her opinion on betting changed when her horse won the first race!</p><p>At the time, it felt like a full circle moment that Josh and I got to go to the same place my young grandparents did. Did you know that when we lived there in 1993, the minimum bet was still $2?</p><p>A few months later, Josh was promoted and we were off to Springfield, Missouri. I can say with all honesty I hated Springfield. I know that because we had also lived in New Jersey, and Springfield was even worse. Springfield was where I got pregnant for the first time. We were over the moon. Unfortunately &#8212; or maybe now fortunately &#8212; I miscarried at 11 weeks. This probably has something to do with the fact that I am not a fan of Springfield. I distinctly remember saying to Josh about two weeks after the miscarriage, &#8220;I don&#8217;t care what you need to do or how hard you need to work &#8212; get us out of here.&#8221; Three weeks later he was promoted. We moved to Frederick, Maryland.</p><p>It was our third move in under 15 months. About a month after arriving in Frederick, I found out I was pregnant again. I didn&#8217;t know it was possible to be so nauseated. I could hardly walk across the room without throwing up. We decided I would not get a job. No one wanted a vomiting employee.</p><p>On September 3rd, 1995, I went into labor. Actually, I woke up at 6:20am with contractions. Thank God, because I was a week overdue and done being pregnant. We finally made our way to the hospital around 5pm. Things went as they were supposed to &#8212; until they didn&#8217;t. The baby was stuck, which meant the C-section I had so desperately wanted to avoid was unavoidable.</p><p>At 6am on September 4th, I got wheeled into the operating room. Josh was right by my side, looking anxious and excited. I was exhausted.</p><p>I don&#8217;t remember much about what happened next. I crashed on the table. All I know is I woke up later in a recovery room. Josh was holding this sweet little bundle up next to me. And do you know what my first question was?</p><p><em>Does she have red hair?</em></p><p>(Josh is a redhead. My mom and I had been hoping for a little redheaded girl.) I got my girl. She was as bald as a cue ball.</p><p>Here&#8217;s what I learned after the fact. My heart rate dropped suddenly and dangerously. A petite nurse literally grabbed Josh (6&#8217;1&#8221; and 220 lbs) and threw him out of the operating room. Another nurse caught him and explained that the doctor was performing an emergency C-section to save the baby and me.</p><p>I cannot imagine the fear he felt in those minutes. There he was, 24 years old, his wife in serious trouble, completely alone. Our families lived far away.</p><p>One of the nurses asked, &#8220;Do you need to call someone?&#8221;</p><p>Josh placed a call to my parents. They answered thinking all the joyous thoughts you have when a new baby is coming. When my mom picked up, he burst into tears trying to get out that there had been a complication &#8212; that I had crashed on the table, that the doctor was getting the baby out to save my life.</p><p>I&#8217;m sharing this with you the week of Father&#8217;s Day as a love letter to my husband. This is just one of the many times Josh championed for me. Against hospital policy he sat by me with the baby. Josh didn&#8217;t want me to wake up and not see him and our sweet girl.</p><p>This is the story of the day Josh became a dad. It&#8217;s also the day I knew &#8212; one hundred thousand trillion percent &#8212; that I had married the right man.</p><p>Happy Father&#8217;s Day, Josh.</p><p>I know this one is different. You&#8217;re in China for a trade show. The kids are all grown and doing exactly what they&#8217;re supposed to be doing.</p><p>We did good.</p><p>xx, Heather<br><br></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.nowwhatyall.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.nowwhatyall.com/subscribe?"><span>Subscribe now</span></a></p>]]></content:encoded></item><item><title><![CDATA[My Nurturer is a Best-Selling Author ]]></title><description><![CDATA[The Nurture Method hits #1]]></description><link>https://www.nowwhatyall.com/p/my-nurturer-is-a-best-selling-author</link><guid isPermaLink="false">https://www.nowwhatyall.com/p/my-nurturer-is-a-best-selling-author</guid><dc:creator><![CDATA[Heather Roberts]]></dc:creator><pubDate>Tue, 16 Jun 2026 11:52:55 GMT</pubDate><content:encoded><![CDATA[<p>Hey friends!  </p><p>I had some HUGE news to celebrate last week!  <em>The Nurture Method </em>hit #1 on the Barnes &amp; Noble best seller list!!! I talked to my oldest daughter shortly after I found out.  Well, she surprised me again by writing about it.  Without further ado here&#8217;s Emmy&#8217;s newsletter.</p><p>xx-Heather<br><br><strong>My Nurturer is a Best-Selling Author</strong></p><p><em>Brrriinnnnggg, brrriinggg, brrriiinggg</em>- the old-fashioned telephone ringtone belts out of my phone beside my head.  I look at my hatch clock, 10:15 a.m.  Crap, I slept through my alarm, luckily I don&#8217;t have anything scheduled today.  I roll over, swallowing my guilt. <em>Brrinnggggg</em>. My phone alerts me again.  Momma&#8217;s calling.</p><p>&#8220;Hello?&#8221; I answer.</p><p>&#8220;Have you looked at the group chat?&#8221; she asks with a tentative chuckle.</p><p>&#8220;No, not yet. Give me a sec.&#8221; I put her on speaker and open our family group chat- The whole famdamily- consisting of myself, parents, siblings (Ben and Kate), and Ben&#8217;s wife, Kaitlin. &#8220;Oh cool Kaitlin sent the film photos from the beach&#8221; I say rubbing my eyes.</p><p>&#8220;Uh huh,&#8221; Momma says giggling.</p><p>&#8220;Wait,&#8221; I say, scrolling down further. &#8220;Best Selling Author? In multiple categories!!&#8221; I shriek now, jumping out of bed and earning a disgruntled huff from Georgie, who now is covered by the blankets I tossed aside.</p><p>&#8220;I know!!!&#8221; shrieks Momma back a little breathless.</p><p>&#8220;Ahhhhh!!!!! No way!!&#8221; I shout as I turn on my lamp and take a swig from my Owala water bottle. &#8220;Hang on, wait, let me open the attachment you sent!!&#8221; I gather myself a bit, grab my big green claw clip from my bathroom, and put my hair up so I can focus.</p><p>Walking into my living room I plop down in the remnants of my POTS nest from yesterday and open the attachment. &#8220;Holy shit,&#8221; I say more to myself as I scroll through.  &#8220;Number 1 in Parenting, Number 2 in three different business categories- only second to Mel Robbins! This is unbelievable!!!&#8221; I say to her.</p><p>&#8220;I know!&#8221; Momma giggle-shouts back.</p><p>&#8220;Mom, this is the Barnes and Noble report!! Holy shit! Just holy shit!&#8221; I shout again and am jumping up around my living room.  &#8220;That&#8217;s so much harder to do than freaking Amazon!!&#8221; I say. Now Georgie has joined me in jumping out of solidarity. &#8220;You fucking did it!!! I knew you could!!&#8221; I say breathlessly through my own giggle-shouts.</p><p>Momma laughs and I can tell she&#8217;s starting to get bashful as her laugh trails off.  We are having none of that today. &#8220;Own it Momma. This is fucking awesome.  You did this all by yourself. The harder way without Amazon&#8217;s bullshit and your own way.&#8221; I say sternly in the tone we have dubbed daughtering.</p><p>&#8220;I just can&#8217;t believe it,&#8221; she says.</p><p>&#8220;You should be so proud of yourself! I&#8217;m so fucking proud of you, but you should be so proud of you,&#8221; I respond.</p><p>&#8220;Actually I am,&#8221; Momma says.  Good, I think to myself.  I know how hard that was for her to say.  &#8220;Daddy must be on a call, because I tried calling him, but he didn&#8217;t pick up. So you&#8217;re the first one I&#8217;ve called.&#8221; she says.</p><p>I giggle feeling special. &#8220;He&#8217;s got to be on a call.  He&#8217;s going to be so pumped!&#8221; I say, still on speakerphone as I walk through my house opening curtains and dodging the clutter from my packing/unpacking mess of a front room.</p><p>&#8220;Wait, hang on Em, I&#8217;m ordering a pup cup for Nugget and myself a matcha,&#8221; she says.</p><p>&#8220;Naturally,&#8221; I respond laughing.  This is just the best news. I know it&#8217;s her book, her work, her drive, her talent, but I feel this win in my bones.</p><p>I witnessed and lived the mornings where she&#8217;s up at 3:00 a.m. working, drives us to morning practices, making lunches for whoever didn&#8217;t have to be at school early, then to do another round of school drop off all before 7:15 a.m.  Ben, Kate, and I learning to walk quietly into the house if it was before 6:00 p.m. because Momma might be on a call- only to hear the &#8220;Helloooo, how was your day?&#8221; as soon as she hung up (even if she only had 2 minutes till her next call).</p><p>My Momma, who I watched learn to accept and finally love (albeit quietly, but that&#8217;s her style) her sparkle and power.</p><p>My Nurturer, who said &#8220;Wait, why is no one talking about this?&#8221; and DID SOMETHING ABOUT IT.</p><p>To the badass woman who raised me- thank you for letting me see you and your story.  I and all who read your witty words of wisdom are better off for it.</p><p>Be true to you Momma.</p><p></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.nowwhatyall.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.nowwhatyall.com/subscribe?"><span>Subscribe now</span></a></p><p></p><p></p><p></p>]]></content:encoded></item><item><title><![CDATA[Four generations of women carried it.]]></title><description><![CDATA[I&#8217;m putting it down.]]></description><link>https://www.nowwhatyall.com/p/four-generations-of-women-carried</link><guid isPermaLink="false">https://www.nowwhatyall.com/p/four-generations-of-women-carried</guid><dc:creator><![CDATA[Heather Roberts]]></dc:creator><pubDate>Tue, 09 Jun 2026 11:46:26 GMT</pubDate><content:encoded><![CDATA[<p>Hey friends!</p><p>My mother turns 80 in November.</p><p>In her mind, that&#8217;s the bridge year.</p><p>Her mother was diagnosed with Alzheimer&#8217;s at 80. Her mother&#8217;s mother too. So somewhere along the way my mom started joking that when she turned 80, we could just push her off a bridge. Save everyone the trouble.</p><p>I laughed when she said it. What else were you going to do.</p><p>But the calendar in her head has been ticking for a long time, and we are now six months out.</p><p>Here&#8217;s what I know about the women in my line.</p><p>My great-grandmother was a homemaker. My grandmother was a homemaker. My mother is a homemaker, and for the last twenty-five years she has also been my father&#8217;s full-time caregiver. Her body is riddled with arthritis. She and Dad didn&#8217;t get to live the life they planned. The retirement they pictured isn&#8217;t the one they got.</p><p>For four generations, the script was the same. A woman built a home. She raised the children. She took care of the people in front of her. She didn&#8217;t ask for much. She got really good at making do.</p><p>That was the inheritance.</p><p>I&#8217;m the first one who didn&#8217;t take it.</p><p>I am, between now and November, doing something I don&#8217;t have a clean word for. Call it a clearing. The women in my line handed something down to me, and I am quietly, deliberately, refusing to hand it down again. It&#8217;s not therapy. It&#8217;s not a worksheet. It&#8217;s a thing I&#8217;m doing by feel.</p><p>Josh and I started RSG Sales when my kids were small. My mom didn&#8217;t have a frame of reference for that. Working parent wasn&#8217;t a thing the women in our family had been. She didn&#8217;t know how to ask about it. She didn&#8217;t know how to be proud of it. She didn&#8217;t know what to do with the fact that I was building something she&#8217;d never built.</p><p>So things were smooth when I did what she thought I should be doing. They got messy when I didn&#8217;t.</p><p>The more I worked, the messier it got. The more successful, the messier still.</p><p>For a long time I read that as her being hard on me. Disappointed. Refusing to celebrate me. And some of it was. But underneath that &#8212; and it took me a long damn time to see it &#8212; was something else.</p><p>Fear. That she&#8217;d inherit her mother&#8217;s disease. That my dad would be alone or worse, with nobody to take care of him. That her own daughter had gone off and built a life she couldn&#8217;t see herself in.</p><p>Anger. At a body that hurts. At a life that veered. At a daughter who didn&#8217;t follow her into the kitchen.</p><p>It wasn&#8217;t about me. Almost none of it was about me. She just didn&#8217;t have language for any of it, so what came out was sharper than what was inside.</p><p>I&#8217;ve landed in a place of compassion and grace with her. That sentence sounds like a Hallmark card, so let me say it the real way: I stopped fighting her, and I stopped folding to her. Both. At the same time.</p><p>Compassion doesn&#8217;t mean letting your mother walk all over you. I am very clear on that. The boundaries I&#8217;ve built &#8212; and held &#8212; are what made compassion possible in the first place. Without them, I&#8217;d still be angry. With them, I can actually see her.</p><p>And I&#8217;ll tell you what &#8212; it&#8217;s a hell of a lot easier than rage. Rage takes a job. Compassion just takes a clear head and a closed door when you need one.</p><p>Here&#8217;s the part I didn&#8217;t see coming.</p><p>When I started thinking about what I inherited from my mother, I thought I was looking for the warm stuff. The recipes. The way she sets a table. The thing she said once that I still say to my own kids.</p><p>That&#8217;s not what I got.</p><p>What I got from her was a very clear picture of what I didn&#8217;t want to pass down.</p><p>I parented my kiddos with the door open. On purpose. I wanted them to feel safe. I wanted them to feel confident. I wanted them to be good people. I wanted to be the mother they could call when something was hard, without bracing first. Not because anyone modeled it for me. Because nobody did.</p><p>The instruction manual I got from the women in my line told me what a mother was. What a wife was. What a daughter owed. I read it. I closed it. I wrote a different one.</p><p>That&#8217;s the inheritance. Not money. Not a recipe. A picture, clear as day, of what I was not going to do.</p><p>My mom turns 80 in November.</p><p>I don&#8217;t know what that year is going to bring. None of us do. The thing I do know is that I am not going to spend the months leading up to it angry at her. I&#8217;m going to spend them as the daughter who finally figured out what to do with what she was given.</p><p>The women in my line carried it for four generations. I&#8217;m putting it down. My kids won&#8217;t pick it up because it won&#8217;t be there.</p><p>xx, Heather</p><p></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.nowwhatyall.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.nowwhatyall.com/subscribe?"><span>Subscribe now</span></a></p><p></p>]]></content:encoded></item><item><title><![CDATA[The Middle Child of a Goal]]></title><description><![CDATA[What happens after launch and before whatever comes next]]></description><link>https://www.nowwhatyall.com/p/the-middle-child-of-a-goal</link><guid isPermaLink="false">https://www.nowwhatyall.com/p/the-middle-child-of-a-goal</guid><dc:creator><![CDATA[Heather Roberts]]></dc:creator><pubDate>Tue, 02 Jun 2026 12:07:54 GMT</pubDate><content:encoded><![CDATA[<p>Hey friends!</p><p>There&#8217;s a joke about middle children. They get forgotten. Overlooked. Stuck between the oldest and the baby and nobody remembers their birthday.</p><p>I don&#8217;t think that&#8217;s right.</p><p>I think the middle child is the messy middle. They get treated like a big kid when they&#8217;re with the oldest &#8212; pulled up, expected to keep up, told to act older than they are. And they get asked to be a role model when they&#8217;re with the youngest &#8212; pulled back, expected to set the example, told to act like they&#8217;ve got it figured out.</p><p>The middle is doing two jobs at once. And both of them are somebody else&#8217;s idea of who they ought to be.</p><p>Our son Ben is our middle child. Poor kid has a sister on each end.</p><p>When I tell you he&#8217;s the definition of the messy middle, I mean it as a compliment. He&#8217;s never met a stranger &#8212; that&#8217;s Josh in him. He&#8217;s a good little brother and a good big brother at the same time. I don&#8217;t know how he pulls that off, but he does. He&#8217;s always up for mischief. He teases his sisters. He teases me. He teases his dad.</p><p>He&#8217;s all the good, mixed up in the chaos of being in the middle of two people.</p><p>I&#8217;ve been thinking about Ben because I think that&#8217;s where I am right now with the book.</p><p>I&#8217;m not at &#8220;Now What?&#8221; Not yet. The book just came out. The launch hasn&#8217;t even cooled off. I&#8217;m not ready to stand at the front of the room and say <em>here&#8217;s what&#8217;s next.</em></p><p>But I&#8217;m also not at the beginning anymore. The thing&#8217;s out. People are reading it. The work that took me twenty years to do is, technically, done.</p><p>So I&#8217;m in the middle. The messy middle. Not a clean before-and-after. Just the in-between. And the in-between is awkward, and the in-between is where most of us actually live.</p><p>What I&#8217;ve decided is that I&#8217;m not in a hurry to leave.</p><p>I&#8217;m not at &#8220;Now What?&#8221; I&#8217;m at &#8220;Who&#8217;s up for ___?&#8221;</p><p>I don&#8217;t know what&#8217;s around the next corner. I&#8217;m not pretending to. And I&#8217;m not ready to move on from talking about The Nurture Method like it&#8217;s already in the rearview.</p><p>So I think I&#8217;m going to hang out here a while. Cause a ruckus. Be the kid who teases both sides because she still gets to.</p><p>xx, Heather</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.nowwhatyall.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.nowwhatyall.com/subscribe?"><span>Subscribe now</span></a></p><p></p>]]></content:encoded></item><item><title><![CDATA[Permission Slips]]></title><description><![CDATA[Small yeses, every Thursday at 2.]]></description><link>https://www.nowwhatyall.com/p/permission-slips-3f5</link><guid isPermaLink="false">https://www.nowwhatyall.com/p/permission-slips-3f5</guid><dc:creator><![CDATA[Heather Roberts]]></dc:creator><pubDate>Thu, 28 May 2026 18:01:06 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!aidT!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F841cd511-17b1-45e0-b56c-8decb604dce6_8256x5504.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p></p>
      <p>
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   ]]></content:encoded></item><item><title><![CDATA[Permission Slips]]></title><description><![CDATA[Small yeses, every Thursday at 2.]]></description><link>https://www.nowwhatyall.com/p/permission-slips-563</link><guid isPermaLink="false">https://www.nowwhatyall.com/p/permission-slips-563</guid><dc:creator><![CDATA[Heather Roberts]]></dc:creator><pubDate>Thu, 28 May 2026 18:01:05 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!aidT!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F841cd511-17b1-45e0-b56c-8decb604dce6_8256x5504.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p></p>
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   ]]></content:encoded></item><item><title><![CDATA[I Wrote a Book ]]></title><description><![CDATA[And I didn't let myself feel it until this week.]]></description><link>https://www.nowwhatyall.com/p/i-wrote-a-book</link><guid isPermaLink="false">https://www.nowwhatyall.com/p/i-wrote-a-book</guid><dc:creator><![CDATA[Heather Roberts]]></dc:creator><pubDate>Tue, 26 May 2026 12:45:56 GMT</pubDate><content:encoded><![CDATA[<p>Hey friends,</p><p>I&#8217;ve plopped myself down feet from the water and I don&#8217;t plan on leaving until dark.</p><p>Josh and the family are down here for the week. For the first time in 18 months, I have nothing on my calendar.</p><p>That&#8217;s not an exaggeration. I have been writing, editing, rewriting, launching, talking about, posting about, podcasting about, and sweating over <em>The Nurture Method</em> for a year and a half. Eighteen months of waking up with a chapter on my mind. Eighteen months of &#8220;I&#8217;ll rest after.&#8221;</p><p>The book launched April 28. Four weeks ago. And I kept right on going. Launch party. Instagram. The Amazon thing (don&#8217;t get me started). Screenshots flooding in from Barnes &amp; Noble. Reviews. Interviews. The list of people I still need to thank.</p><p>I told myself I&#8217;d rest after the launch.</p><p>The launch came and went and the rest didn&#8217;t.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.nowwhatyall.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.nowwhatyall.com/subscribe?"><span>Subscribe now</span></a></p><p></p><p>So I said it&#8217;s time for a beach trip to fill my soul. Because at some point I had to look at the woman who wrote a book about not running yourself into the ground and ask her, with a straight face, when she was planning to take her own damn advice.</p><p>Here&#8217;s what&#8217;s happened in 48 hours of sitting in this chair.</p><p>I have, for the first time, looked at what I did.</p><p>I wrote a book. A real one. A whole one. With chapters and a cover and an ISBN. Somewhere right now there&#8217;s a woman reading something I wrote on the couch with Nugget next to me and Blue at my feet. A friend hollered at me across a coffee shop a few weeks ago holding her copy, tabbed and highlighted within an inch of its life, and I stood there like an idiot trying to figure out how to feel about it.</p><p>I couldn&#8217;t see any of that while I was in it. I was too busy.</p><p>The old me would soften this part. &#8220;I&#8217;m not bragging, but...&#8221; &#8212; y&#8217;all know the move. I&#8217;m not doing it.</p><p>I wrote a book. It is the biggest thing I have ever made on my own. Eighteen months, most of my sanity, every weekend for I can&#8217;t remember how long. And I hope it does for some woman out there exactly what I wrote it to do.</p><p>It took sitting in this chair to feel any of it.</p><p>Nobody warned me about the stopping part.</p><p>So that&#8217;s what I&#8217;m doing this week. The book is out. The work is real. And I&#8217;m going to let myself sit with that for a few days before I figure out what&#8217;s next.</p><p>The tide&#8217;s coming in and I&#8217;ve got a beach read to get back to.</p><p>xx, Heather</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.nowwhatyall.com/p/i-wrote-a-book?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.nowwhatyall.com/p/i-wrote-a-book?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p><p></p>]]></content:encoded></item><item><title><![CDATA[Permission Slips]]></title><description><![CDATA[Small yeses, every Thursday at 2.]]></description><link>https://www.nowwhatyall.com/p/permission-slips-c25</link><guid isPermaLink="false">https://www.nowwhatyall.com/p/permission-slips-c25</guid><dc:creator><![CDATA[Heather Roberts]]></dc:creator><pubDate>Thu, 21 May 2026 18:01:07 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!aidT!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F841cd511-17b1-45e0-b56c-8decb604dce6_8256x5504.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p></p>
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   ]]></content:encoded></item><item><title><![CDATA[I Don’t Know How to Take a Compliment]]></title><description><![CDATA[On finally letting kindness land]]></description><link>https://www.nowwhatyall.com/p/i-dont-know-how-to-take-a-compliment</link><guid isPermaLink="false">https://www.nowwhatyall.com/p/i-dont-know-how-to-take-a-compliment</guid><dc:creator><![CDATA[Heather Roberts]]></dc:creator><pubDate>Tue, 12 May 2026 12:15:57 GMT</pubDate><content:encoded><![CDATA[<p>Hey friends,</p><p>The last two weeks have been a whirlwind. I have felt loved and supported. I have also felt intense internal pressure that has been completely self-imposed.</p><p>For a minute I thought those two things were tied together. That the pressure was the cost of the love. That when something you made finally lands, you brace.</p><p>That&#8217;s not what was happening.</p>
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   ]]></content:encoded></item><item><title><![CDATA[Permission Slips]]></title><description><![CDATA[Small yeses, every Thursday at 2.]]></description><link>https://www.nowwhatyall.com/p/permission-slips-888</link><guid isPermaLink="false">https://www.nowwhatyall.com/p/permission-slips-888</guid><dc:creator><![CDATA[Heather Roberts]]></dc:creator><pubDate>Mon, 11 May 2026 20:20:22 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!aidT!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F841cd511-17b1-45e0-b56c-8decb604dce6_8256x5504.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p></p>
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   ]]></content:encoded></item><item><title><![CDATA[Permission Slips]]></title><description><![CDATA[Small yeses, every Thursday at 2.]]></description><link>https://www.nowwhatyall.com/p/permission-slips</link><guid isPermaLink="false">https://www.nowwhatyall.com/p/permission-slips</guid><dc:creator><![CDATA[Heather Roberts]]></dc:creator><pubDate>Thu, 07 May 2026 18:01:27 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!aidT!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F841cd511-17b1-45e0-b56c-8decb604dce6_8256x5504.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[
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   ]]></content:encoded></item><item><title><![CDATA[Thank you, Tracey]]></title><description><![CDATA[For the bonus moms who loved our kids like their own.]]></description><link>https://www.nowwhatyall.com/p/thank-you-tracey</link><guid isPermaLink="false">https://www.nowwhatyall.com/p/thank-you-tracey</guid><dc:creator><![CDATA[Heather Roberts]]></dc:creator><pubDate>Tue, 05 May 2026 12:03:51 GMT</pubDate><content:encoded><![CDATA[<p>Hey friends,</p><p>I want to tell you about my friend Tracey.</p><p>Tracey passed away a year ago after a brutal bout of cancer. She was one of the kindest, smartest, strongest, all-around badass women I&#8217;ve ever known.</p><p>Let me back up. I first met Tracey through my son, Ben. She was his friend Niko&#8217;s mom. For years she was Miss Tracey to all of us because she was just &#8230;</p>
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   ]]></content:encoded></item><item><title><![CDATA[I'm Terrified. I'm Also So F*cking Proud.]]></title><description><![CDATA[The Nurture Method is officially out today]]></description><link>https://www.nowwhatyall.com/p/im-terrified-im-also-so-fcking-proud</link><guid isPermaLink="false">https://www.nowwhatyall.com/p/im-terrified-im-also-so-fcking-proud</guid><dc:creator><![CDATA[Heather Roberts]]></dc:creator><pubDate>Tue, 28 Apr 2026 13:03:55 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/f101bca9-4b8b-426f-a17b-c1c4e169f9c4_1080x1080.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Hey friends!</p><p>It is OFFICIALLY <em>The Nurture Method&#8217;s</em> launch date!!! I&#8217;m a mix of emotions. Excited, exhausted, nervous, and slightly nauseous!</p><p>The newsletter morphed into the book, and it is the single biggest thing I&#8217;ve ever done in my professional life &#8212; at least to me, that&#8217;s how it feels.</p><p>I&#8217;m terrified. What if it fails miserably? What if no one buys it?&#8230;</p>
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   ]]></content:encoded></item><item><title><![CDATA[After yesterday, here's what I've got for y'all]]></title><description><![CDATA[And I&#8217;d rather you buy the book.]]></description><link>https://www.nowwhatyall.com/p/after-yesterday-heres-what-ive-got</link><guid isPermaLink="false">https://www.nowwhatyall.com/p/after-yesterday-heres-what-ive-got</guid><dc:creator><![CDATA[Heather Roberts]]></dc:creator><pubDate>Tue, 21 Apr 2026 13:01:52 GMT</pubDate><content:encoded><![CDATA[<p>Hey friends!</p><p>After yesterday, I figure I owe y'all something good. So here's what I've got.</p><p><em>The Nurture Method</em> comes out April 28th. And with it, I&#8217;m adding a paid option here on Substack &#8212; <strong>$5 a month or $55 a year.</strong></p><p>Here&#8217;s what&#8217;s behind the paywall:</p><p><strong>Permission Slips.</strong> The real ones. The weekly kind. Short, sometimes silly, sometimes the exact one you needed &#8230;</p>
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   ]]></content:encoded></item><item><title><![CDATA[Banned by Amazon]]></title><description><![CDATA[Guess Where You Can't Buy The Nurture Method?]]></description><link>https://www.nowwhatyall.com/p/banned-by-amazon</link><guid isPermaLink="false">https://www.nowwhatyall.com/p/banned-by-amazon</guid><dc:creator><![CDATA[Heather Roberts]]></dc:creator><pubDate>Mon, 20 Apr 2026 12:00:35 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/8ba2ee2b-18fe-47fc-80a8-9f6c68de63ea_5498x3665.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Hey friends!</p><p>Amazon BANNED The Nurture Method! I am a proud author of a banned book. This is a sentence I never thought I&#8217;d utter.</p><p>BAHAHAHAHA!</p><p>This is not a joke. Two weeks ago I got an email from my publisher explaining that Amazon had banned The Nurture Method and TERMINATED my KDP account &#8212; the account you need to sell your book on Amazon and Audible.</p><p>WH&#8230;</p>
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   ]]></content:encoded></item><item><title><![CDATA[Why I Wrote This Book —]]></title><description><![CDATA[And Who It&#8217;s Really For]]></description><link>https://www.nowwhatyall.com/p/why-i-wrote-this-book</link><guid isPermaLink="false">https://www.nowwhatyall.com/p/why-i-wrote-this-book</guid><dc:creator><![CDATA[Heather Roberts]]></dc:creator><pubDate>Mon, 13 Apr 2026 12:01:20 GMT</pubDate><content:encoded><![CDATA[<p>Hey friends,</p><p>We are 15 days away from the launch of The Nurture Method. Holy Moly!</p><p>I didn&#8217;t set out to write a book. It really started as articles that I turned into newsletters. One day it dawned on me that my articles and stories were something more. A structure began to take shape.</p><p>I certainly did not have it all figured out. Quite the opposite, really.</p><p>&#8230;</p>
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   ]]></content:encoded></item><item><title><![CDATA[In The Wild]]></title><description><![CDATA[I can't make this up]]></description><link>https://www.nowwhatyall.com/p/in-the-wild</link><guid isPermaLink="false">https://www.nowwhatyall.com/p/in-the-wild</guid><dc:creator><![CDATA[Heather Roberts]]></dc:creator><pubDate>Mon, 06 Apr 2026 12:02:45 GMT</pubDate><content:encoded><![CDATA[<p>Hey friend!</p><p>I hate talking about myself. Like, I would genuinely rather go to the gyno. (TMI but true.)</p><p>But I&#8217;ve got 22 days until my book launches and I&#8217;m putting on my big girl pants.</p><p><em>The Nurture Method: A Real Life Guide to Raising Your Business and Your Family</em> comes out April 28th. I&#8217;ve been working on it for almost 18 months. It&#8217;s got stories and less&#8230;</p>
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   ]]></content:encoded></item><item><title><![CDATA[Let Busy Wait]]></title><description><![CDATA[A permission slip for 30 minutes of absolutely nothing]]></description><link>https://www.nowwhatyall.com/p/let-busy-wait</link><guid isPermaLink="false">https://www.nowwhatyall.com/p/let-busy-wait</guid><dc:creator><![CDATA[Heather Roberts]]></dc:creator><pubDate>Mon, 30 Mar 2026 12:03:18 GMT</pubDate><content:encoded><![CDATA[<p>Hey friends!</p><p>I&#8217;ve got a question for you.</p><p>How are things? What are you up to?</p><p>How many of you started answering that question in your head with &#8212; &#8220;Oh my gosh! Things have been so busy!&#8221;</p><p>Have you ever noticed no one EVER says &#8220;Things are just wonderful. I have plenty of time to spend with my family, work is just a breeze, and I&#8217;m loving my (enter name of hob&#8230;</p>
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   ]]></content:encoded></item><item><title><![CDATA[Your Gut Already Knows. ]]></title><description><![CDATA[You Just Keep Overruling It.]]></description><link>https://www.nowwhatyall.com/p/your-gut-already-knows</link><guid isPermaLink="false">https://www.nowwhatyall.com/p/your-gut-already-knows</guid><dc:creator><![CDATA[Heather Roberts]]></dc:creator><pubDate>Mon, 23 Mar 2026 12:02:54 GMT</pubDate><content:encoded><![CDATA[<p>Hey friend!</p><p>There&#8217;s a number that sits in my craw.</p><p>$50,000.</p><p>That&#8217;s what it cost me &#8212; the first time &#8212; to learn one of the most important lessons of my business life.</p><p>I created a business called Sercy. It was a good business, genuinely. But it was the wrong business model for us at that stage. I had that low-grade hum of <em>this isn&#8217;t right</em> running in the backg&#8230;</p>
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